Nos últimos dez anos, vários foram os esportes que, em busca de um maior número de adeptos, resolveram mudar regras e promover novidades. O vôlei é o caso mais explícito que conheço, tendo mudado a forma de contar os pontos, inventado uma posição para beneficiar bons jogadores, mas de baixa estatura - o líbero -, possibilitado o uso dos pés para defender e salvar bolas quase perdidas, e mais recentemente, adotado um novo visual para os uniformes, sem as antigas mangas compridas dos idos da geração de prata dos anos 80. Os torcedores, principalmente as torcedoras, adoraram as mudanças. No entanto, quando olhamos para o principal esporte do País, não vemos grandes diferenças no vestuário dos jogadores. Muitas vezes, por culpa dos próprios torcedores e dirigentes.
Na semana passada, a diretoria do Vasco divulgou as camisas que o clube usará em 2009, assinadas pela nova marca de material esportivo da equipe. Procurando um design mais moderno, a tradicional faixa diagonal foi estilizada e a camisa ganhou um ar mais século 21. Eu, que sou vascaíno, gostei da mudança. Mas, parece que não são muitos os que concordam. Alguns chegaram a dizer que o Vasco já estaria arrumando uma forma de esconder sua tradicional camisa, caso tenha que jogar a segunda divisão do campeonato brasileiro. Um verdadeiro absurdo.
As novas camisas do Vasco da Gama para 2009
A verdade é que o brasileiro se assusta com o novo, o diferente. Na Europa, clubes tradicionais não ligam muito para essa ditadura das cores. A Juventus tem o primeiro uniforme em preto e branco, e o segundo em azul ou amarelo. O Barcelona, além do grená e azul, veste outras centenas de combinações durante a temporada e os torcedores adoram. O Arsenal, time inglês, tem o primeiro uniforme em vermelho e o segundo em amarelo, e nem por isso os torcedores deixam de gostar do clube. A Alemanha fez a final da copa de 86, no México, jogando de verde! Alguém já viu a cor verde na bandeira germânica? E a gente reclama da camisa azul da seleção brasileira, heim!
Detalhe de um jogador alemão com a camisa verde
na final de 86 contra a Argentina. Tradicional?
Muitas vezes no Brasil, o problema são as diretorias, que impedem o novo. A camisa laranja - muito bonita e moderna -, caiu nas graças do torcedor do Fluminense, sendo a que mais vendeu até hoje, e nem assim os dirigentes tricolores a adotaram em jogos oficiais. E o que dizer da camisa roxa do Corinthians, que além de fazer sucesso, foi uma ótima jogada de marketing, embora não seja usada em muitos jogos?
Até quando torcedores e dirigentes terão receio de experimentar e ousar? Que os clubes sejam antigos e tradicionais, isso é fato. Mas, que as cabeças das pessoas tenham ficado no passado, isso é inaceitável.
In the past ten years, various sports that had been in search of a greater number of supporters, decided to change rules and promote innovations. Volleyball is the most explicit I know, having changed the way of counting the points, invented a position to benefit from good, but still short players - the Líbero -, made possible the use of the feet to protect and save balls, and more recently, adopted a new look for the uniforms.So much for old long sleeves from the 80s. The fans, especially the girl fans, loved the changes. However, when we look at the main sport in Brazil, we see no major differences in the players' clothing. Surprisingly, very often, the fans and managers themselves are to blame.
Recently, Vasco da Gama's management department announced the jerseys the club will be wearing in 2009, signed by the team's new sponsor. Looking for a more modern design, the traditional diagonal band got a little bit more fashionable a received a more 21st century style. I kind of liked the change. But it seems I am not part of the croud out there. Some came to say that Vasco was trying to find a way to hide their traditional shirt, cause the team will have to play the second division of the Brazilian championship. A real absurd.
The truth is that Brazilians are usually frightened by the new, the different. In Europe, traditional clubs don't care that much for the dictatorship of colors. Italian team Juventus has got its first uniform in black and white, and the second in blue or yellow. Spain's Barcelona, in addition to burgandy and blue one, has worn hundreds of other combinations during the seasons and the fans have never stopped loving their team. Arsenal, from England, wears a red jersey officially, but their second uniform is in yellow. Germany played the final match of the World Cup Mexico 86 against Argentina, wearing a green jersey! Has anyone ever seen the color green in the German flag? And still there are some people who are against the blue jersey the Brazilians have worn at times. Believe it?
Many times in Brazil, the problem usually comes from the managers, who avoid changes. Fluminense, a very traditional soccer club in Rio de Janeiro, elected the orange jersey - very beautiful and modern I must say- to be the team's thrird official uniform, and that became the most sold until today. Still, the team's leaders have not adopted this jersey in official games. The purple jersey of Sao Paulo's Corinthians was a huge success, a great marketing move, though it has not been worn in many games? I guess the big question here is: when will fans and executives dare to change and make soccer something more innovative in Brazil?
Clubs are supposed to keep their tradition and such, this is fact. But not to see a new horizon, where marketing strategies are in bloom everywhere, that is unacceptable.
In the past ten years, various sports that had been in search of a greater number of supporters, decided to change rules and promote innovations. Volleyball is the most explicit I know, having changed the way of counting the points, invented a position to benefit from good, but still short players - the Líbero -, made possible the use of the feet to protect and save balls, and more recently, adopted a new look for the uniforms.So much for old long sleeves from the 80s. The fans, especially the girl fans, loved the changes. However, when we look at the main sport in Brazil, we see no major differences in the players' clothing. Surprisingly, very often, the fans and managers themselves are to blame.
Recently, Vasco da Gama's management department announced the jerseys the club will be wearing in 2009, signed by the team's new sponsor. Looking for a more modern design, the traditional diagonal band got a little bit more fashionable a received a more 21st century style. I kind of liked the change. But it seems I am not part of the croud out there. Some came to say that Vasco was trying to find a way to hide their traditional shirt, cause the team will have to play the second division of the Brazilian championship. A real absurd.
The truth is that Brazilians are usually frightened by the new, the different. In Europe, traditional clubs don't care that much for the dictatorship of colors. Italian team Juventus has got its first uniform in black and white, and the second in blue or yellow. Spain's Barcelona, in addition to burgandy and blue one, has worn hundreds of other combinations during the seasons and the fans have never stopped loving their team. Arsenal, from England, wears a red jersey officially, but their second uniform is in yellow. Germany played the final match of the World Cup Mexico 86 against Argentina, wearing a green jersey! Has anyone ever seen the color green in the German flag? And still there are some people who are against the blue jersey the Brazilians have worn at times. Believe it?
Many times in Brazil, the problem usually comes from the managers, who avoid changes. Fluminense, a very traditional soccer club in Rio de Janeiro, elected the orange jersey - very beautiful and modern I must say- to be the team's thrird official uniform, and that became the most sold until today. Still, the team's leaders have not adopted this jersey in official games. The purple jersey of Sao Paulo's Corinthians was a huge success, a great marketing move, though it has not been worn in many games? I guess the big question here is: when will fans and executives dare to change and make soccer something more innovative in Brazil?
Clubs are supposed to keep their tradition and such, this is fact. But not to see a new horizon, where marketing strategies are in bloom everywhere, that is unacceptable.
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